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Making SEM and Affiliate Marketing Work
In a recent blog post, I wrote about the Death of Affiliate Marketing in the online marketplace. Citing that companies are being more cost conscious with all of the expensive monthly fees, setup...
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Branding As a PPC Strategy Is Making A Comeback
No matter how you look at it, bidding on your own brand term ultimately comes down to protection. For example, protection from false claims, unethical affiliates and resellers especially in this ever...
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Tips on How To Better Visualize Effective PPC Strategies
Have you ever realized that it can sometimes be a difficult task to communicate and demonstrate to a client or C-level executive what your PPC strategy actually looks like? Have you ever felt they just...
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Timing is Everything in PPC and Social Media Marketing
There is a quote from one of my favorite movies that truly struck a cord with me through the years and it’s never been more relevant now with regards to PPC Advertising on Social media platforms such...
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5 Tips on How to Build a Successful PPC Marketing Consulting Business
When thinking about starting your own business there are many things that you need to consider and choosing online tools are often one of the last things to consider. However, I have learned over the...
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